Marketing and Social Media guru
Marketing and Social Media guru
Marketplace Hospitality
10-15 hours per week (to start)
Job Overview
Established in 1993, the Marketplace mission began simply: to provide quality, heart-and-soul prepared food for people to share at home. We are the original farm-to-table food business in the Berkshires. Now, we offer two cafés, a restaurant, a pub, high-end catering, and specialty prepared foods. We are currently hiring a Director of Marketing who will help us continue to grow and share the “best kept secret in the Berkshires.”
Responsibilities of our Marketing Guru
- Develop and implement marketing campaigns across several different platforms including social media outlets, email marketing and digital advertising
- Develop and implement a paid-and-organic social media strategy across several platforms—including Instagram, Facebook, Yelp. Monitor the success of those platforms and make ongoing (daily) adjustments to content as needed for SEO and outreach
- Create marketing progress reports to share with owners using Google Analytics and other data collection tools
- Develop, implement, and refine email marketing campaigns adjusting content based on positive response, grow email contact list utilizing calls to action
- Develop and implement advertising campaigns with local media and Google Ads
- Regular website check-ups for necessary content changes
Qualifications for Director of Marketing
- Applicable experience (preferably 3+ years)
- Ability to manage multiple projects at once
- Excellent communication and interpersonal skills
- Ability to work alone or as part of a team
- Customer-centrist attitude
- Native knowledge of social media platforms
- Excellent writing skills
- Photography and video skills (preferably food)
- Content creation experience for radio, social media, email, and other media outlets
- Results-driven
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